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As a Product Designer...
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As a Product Designer...
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As a Product Designer...
Jacob Jiang
Driving Strategy, UX Research, Interaction & UI Design
I specialize in integrating business and user experience in B2B and B2C research and design. I've built an in-house design center, leading a team to enhance design influence and authority. My expertise spans user-centered design, from research and design system development to prototyping and design handoff, driven by qualitative and data analysis.
I specialize in integrating business and user experience in B2B and B2C research and design. I've built an in-house design center, leading a team to enhance design influence and authority. My expertise spans user-centered design, from research and design system development to prototyping and design handoff, driven by qualitative and data analysis.
I specialize in integrating business and user experience in B2B and B2C research and design. I've built an in-house design center, leading a team to enhance design influence and authority. My expertise spans user-centered design, from research and design system development to prototyping and design handoff, driven by qualitative and data analysis.
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Case Study
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Case Study
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Case Study
Revamp of E-commerce Checkout Experience
Product Revamp and Website UX/UI Design
Member Center of CHT
Customer Loyalty and Website UX/UI Design
P9 Gacha App
B2B2C and App UX/UI Design
Telecommunication Personal Asisstant App
Customer Loyalty and App UX/UI Design
AR Table Game: Oh! My God?
AR and Game Design
E-commerce backend management system
UI/UX Design
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My Experience
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My Experience
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My Experience
UX Manager | Principal Designer at SHOPLINE
FEB 2022 - SEP 2024
Advocate and implement a structured user research and experience design process, and proliferate user experience thinking and design influence in the Great China market
Enhance the accuracy of qualitative data and utilize data-driven quantitative data, offering experience strategies and business solution.
Lead designers in Taiwan through the UX/UI Manager to cultivate design capacity in both online and offline domains.
UX Manager | Principal Designer at SHOPLINE
FEB 2022 - SEP 2024
Advocate and implement a structured user research and experience design process, and proliferate user experience thinking and design influence in the Great China market
Enhance the accuracy of qualitative data and utilize data-driven quantitative data, offering experience strategies and business solution.
Lead designers in Taiwan through the UX/UI Manager to cultivate design capacity in both online and offline domains.
UX Manager | Principal Designer at SHOPLINE
FEB 2022 - SEP 2024
Advocate and implement a structured user research and experience design process, and proliferate user experience thinking and design influence in the Great China market
Enhance the accuracy of qualitative data and utilize data-driven quantitative data, offering experience strategies and business solution.
Lead designers in Taiwan through the UX/UI Manager to cultivate design capacity in both online and offline domains.
Senior UX/UI Designer at Chunghwa Telecom
MAY 2019 - FEB 2022
Draw customers from physical stores to online channels: improving 16% conversion rate of 21 million users by integrating 6 outdated websites into one-stop website and cross-platform App
Retention and Scale-up: Grew revenue by 300 million through building CHT member center, enhancing VIP ARPU, and providing customized benefits of point economy.
Build 8 main functions on the member center and create a shared design language (e.g., user flows, mockups and prototypes) based on qualitative research, tree testing, questionnaire and usability testing.
Senior UX/UI Designer at Chunghwa Telecom
MAY 2019 - FEB 2022
Draw customers from physical stores to online channels: improving 16% conversion rate of 21 million users by integrating 6 outdated websites into one-stop website and cross-platform App
Retention and Scale-up: Grew revenue by 300 million through building CHT member center, enhancing VIP ARPU, and providing customized benefits of point economy.
Build 8 main functions on the member center and create a shared design language (e.g., user flows, mockups and prototypes) based on qualitative research, tree testing, questionnaire and usability testing.
Senior UX/UI Designer at Chunghwa Telecom
MAY 2019 - FEB 2022
Draw customers from physical stores to online channels: improving 16% conversion rate of 21 million users by integrating 6 outdated websites into one-stop website and cross-platform App
Retention and Scale-up: Grew revenue by 300 million through building CHT member center, enhancing VIP ARPU, and providing customized benefits of point economy.
Build 8 main functions on the member center and create a shared design language (e.g., user flows, mockups and prototypes) based on qualitative research, tree testing, questionnaire and usability testing.
UX/UI Designer at Daydream Lab
JUNE 2018 - MAY 2019
Design a SAAS named planXcape to manage team projects and tasks via in-built services (e.g., newsfeed interaction, staying in sync, hitting deadlines, and reaching business goals).
Build 3 sub brand official websites of Orange Shabu for digital marketing by producing storyboard, wireframes, mockups and dynamic CSS.
Created engaging motion graphics and animations to enhance digital content.
UX/UI Designer at Daydream Lab
JUNE 2018 - MAY 2019
Design a SAAS named planXcape to manage team projects and tasks via in-built services (e.g., newsfeed interaction, staying in sync, hitting deadlines, and reaching business goals).
Build 3 sub brand official websites of Orange Shabu for digital marketing by producing storyboard, wireframes, mockups and dynamic CSS.
Created engaging motion graphics and animations to enhance digital content.
UX/UI Designer at Daydream Lab
JUNE 2018 - MAY 2019
Design a SAAS named planXcape to manage team projects and tasks via in-built services (e.g., newsfeed interaction, staying in sync, hitting deadlines, and reaching business goals).
Build 3 sub brand official websites of Orange Shabu for digital marketing by producing storyboard, wireframes, mockups and dynamic CSS.
Created engaging motion graphics and animations to enhance digital content.
UI Designer | Visual Designer at Taiwan Grace
NOV 2017 - MAY 2018
Improve direct selling experience by building digital channels on smart devices.
Create the new look and feel, including user interface, visual communication and illustration.
Developed comprehensive brand strategies and visual identities for clients.
UI Designer | Visual Designer at Taiwan Grace
NOV 2017 - MAY 2018
Improve direct selling experience by building digital channels on smart devices.
Create the new look and feel, including user interface, visual communication and illustration.
Developed comprehensive brand strategies and visual identities for clients.
UI Designer | Visual Designer at Taiwan Grace
NOV 2017 - MAY 2018
Improve direct selling experience by building digital channels on smart devices.
Create the new look and feel, including user interface, visual communication and illustration.
Developed comprehensive brand strategies and visual identities for clients.
UX/UI Designer at Global Travel Assistant
AUG 2016 - SEP 2017
Explore the differences between E-learning and M-learning and innovate TutorMandarin APP by Design Thinking.
Build up RWD E-learning center that allow users to learn Mandarin anywhere, anytime with anyone.
Improve the early funnel of TutorMandarin by data-tracking and usability testing.
UX/UI Designer at Global Travel Assistant
AUG 2016 - SEP 2017
Explore the differences between E-learning and M-learning and innovate TutorMandarin APP by Design Thinking.
Build up RWD E-learning center that allow users to learn Mandarin anywhere, anytime with anyone.
Improve the early funnel of TutorMandarin by data-tracking and usability testing.
UX/UI Designer at Global Travel Assistant
AUG 2016 - SEP 2017
Explore the differences between E-learning and M-learning and innovate TutorMandarin APP by Design Thinking.
Build up RWD E-learning center that allow users to learn Mandarin anywhere, anytime with anyone.
Improve the early funnel of TutorMandarin by data-tracking and usability testing.
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My Expertise
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My Expertise
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My Expertise
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Business Balancer
Plays a pivotal role in balancing business strategy, user experience, and programming, while advocating for users in both online and offline fields.
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UX Design
Translates and implements research findings and user insight, with solid experience from information architecture and wireframe.
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UI and Prototyping
Extensive experience in building design systems, UI handoff, prototyping, and feedback collection for both web and mobile applications.
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Research and Planning
Expert in standardizing experience exploration and design decisions, with leadership experience in various research projects.
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Collaboration
Promotes the importance of user experience within the company, with strong skills in flexible communication and storytelling.
01
Business Balancer
Plays a pivotal role in balancing business strategy, user experience, and programming, while advocating for users in both online and offline fields.
02
UX Design
Translates and implements research findings and user insight, with solid experience from information architecture and wireframe.
03
UI and Prototyping
Extensive experience in building design systems, UI handoff, prototyping, and feedback collection for both web and mobile applications.
04
Research and Planning
Expert in standardizing experience exploration and design decisions, with leadership experience in various research projects.
05
Collaboration
Promotes the importance of user experience within the company, with strong skills in flexible communication and storytelling.