01
As a Product Designer...
Jacob Jiang
Driving Strategy, UX Research, Interaction & UI Design
8+ years in product design, specializing in CRO and AI-native workflows. Drove +26% checkout conversion at SHOPLINE and scaled digital experiences for 21M+ users at Chunghwa Telecom. Actively uses Figma AI, Framer, Google Stitch, Claude, and Gemini across the full design process.
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Case Study
Revamp of E-commerce Checkout Experience
Product Revamp and Website UX/UI Design
Member Center of CHT
Customer Loyalty and Website UX/UI Design
P9 Gacha App
B2B2C and App UX/UI Design
Telecommunication Personal Asisstant App
Customer Loyalty and App UX/UI Design
AR Table Game: Oh! My God?
AR and Game Design
E-commerce backend management system
UI/UX Design
03
My Experience
Founding Designer | Product Consultant
OCT 2024 - PRESENT
LuggAgent (Logistics): Partnered with the leadership team to deliver high-fidelity investor-ready prototypes and app redesigns. These strategic design assets directly supported fundraising initiatives and partnership negotiations with Cathay Pacific and ANA Airlines.
WINSURF (B2B Materials Tech): Spearheaded the end-to-end product strategy for a B2B platform serving the semiconductor supply chain. Leveraged AI-driven discovery and delivered a production-ready site solo via Framer, effectively validating the business model without separate engineering overhead.
HELPnBUY (Cross-Border E-commerce): Managed a multi-brand cross-border commerce ecosystem. Implemented AI-native content workflows and CRO (Conversion Rate Optimization) to streamline B2B2C user journeys and improve business scalability.
Founding Designer | Product Consultant
OCT 2024 - PRESENT
LuggAgent (Logistics): Partnered with the leadership team to deliver high-fidelity investor-ready prototypes and app redesigns. These strategic design assets directly supported fundraising initiatives and partnership negotiations with Cathay Pacific and ANA Airlines.
WINSURF (B2B Materials Tech): Spearheaded the end-to-end product strategy for a B2B platform serving the semiconductor supply chain. Leveraged AI-driven discovery and delivered a production-ready site solo via Framer, effectively validating the business model without separate engineering overhead.
HELPnBUY (Cross-Border E-commerce): Managed a multi-brand cross-border commerce ecosystem. Implemented AI-native content workflows and CRO (Conversion Rate Optimization) to streamline B2B2C user journeys and improve business scalability.
UX Manager | Principal Designer at SHOPLINE
FEB 2022 - SEP 2024
Digital Transformation: Led membership center redesign for 21M+ users; designed homepage and marketing landing pages driving digital channel growth from 7.3% → 58.7% and +16% conversion improvement. Optimization (CRO): Spearheaded the transition to One-Page Checkout, boosting conversion by 26% and increasing SUS scores from 52 to 79.1 (Excellent), successfully benchmarking product performance against international competitors like Shopify.
Strategic Revenue Impact: Contributed to NT$ 4.5B membership business with 58% YoY growth through data-informed experience optimization, significantly reducing operational dependency on physical retail stores.
UX Frameworks: Built scalable design standards through qualitative research, tree testing, and usability studies, aligning product and engineering teams around consistent user experiences.
UX Manager | Principal Designer at SHOPLINE
FEB 2022 - SEP 2024
Digital Transformation: Led membership center redesign for 21M+ users; designed homepage and marketing landing pages driving digital channel growth from 7.3% → 58.7% and +16% conversion improvement. Optimization (CRO): Spearheaded the transition to One-Page Checkout, boosting conversion by 26% and increasing SUS scores from 52 to 79.1 (Excellent), successfully benchmarking product performance against international competitors like Shopify.
Strategic Revenue Impact: Contributed to NT$ 4.5B membership business with 58% YoY growth through data-informed experience optimization, significantly reducing operational dependency on physical retail stores.
UX Frameworks: Built scalable design standards through qualitative research, tree testing, and usability studies, aligning product and engineering teams around consistent user experiences.
Senior UX/UI Designer at Chunghwa Telecom Co., Ltd.
MAY 2019 - FEB 2022
Draw customers from physical stores to online channels: improving 16% conversion rate of 21 million users by integrating 6 outdated websites into one-stop website and cross-platform App
Retention and Scale-up: Grew revenue by 300 million through building CHT member center, enhancing VIP ARPU, and providing customized benefits of point economy.
Build 8 main functions on the member center and create a shared design language (e.g., user flows, mockups and prototypes) based on qualitative research, tree testing, questionnaire and usability testing.
Senior UX/UI Designer at Chunghwa Telecom Co., Ltd.
MAY 2019 - FEB 2022
Draw customers from physical stores to online channels: improving 16% conversion rate of 21 million users by integrating 6 outdated websites into one-stop website and cross-platform App
Retention and Scale-up: Grew revenue by 300 million through building CHT member center, enhancing VIP ARPU, and providing customized benefits of point economy.
Build 8 main functions on the member center and create a shared design language (e.g., user flows, mockups and prototypes) based on qualitative research, tree testing, questionnaire and usability testing.
UX/UI Designer at Daydream Lab Creative International Ltd.
JUNE 2018 - MAY 2019
High-End Brand Storytelling: Spearheaded the official website design for Orange Group, Taiwan’s premier luxury hospitality brand (including Orange Shabu & Extension 1). Focused on premium visual systems and seamless digital experiences that mirrored the brand's high-end market positioning.
SaaS Product Design: Initiated the core UX/UI design for planXcape, a SaaS-based project management platform. Translated complex project coordination workflows into intuitive information architecture and interactive prototypes.
Multi-channel Execution: Delivered high-conversion marketing assets and motion graphics to enhance brand communication across digital touch points.
UX/UI Designer at Daydream Lab Creative International Ltd.
JUNE 2018 - MAY 2019
High-End Brand Storytelling: Spearheaded the official website design for Orange Group, Taiwan’s premier luxury hospitality brand (including Orange Shabu & Extension 1). Focused on premium visual systems and seamless digital experiences that mirrored the brand's high-end market positioning.
SaaS Product Design: Initiated the core UX/UI design for planXcape, a SaaS-based project management platform. Translated complex project coordination workflows into intuitive information architecture and interactive prototypes.
Multi-channel Execution: Delivered high-conversion marketing assets and motion graphics to enhance brand communication across digital touch points.
UI Designer | Visual Designer at Taiwan Grace
NOV 2017 - MAY 2018
Foundational CIS & Web Presence: Established the comprehensive Corporate Identity System (CIS) and official website for a B2B filtration solutions provider serving the semiconductor and high-tech manufacturing industry.
Industrial Branding: Aligned visual standards with technical industrial requirements, creating a professional digital identity that improved cross-platform brand consistency for specialized B2B sales channels.
Developed comprehensive brand strategies and visual identities for clients.
UI Designer | Visual Designer at Taiwan Grace
NOV 2017 - MAY 2018
Foundational CIS & Web Presence: Established the comprehensive Corporate Identity System (CIS) and official website for a B2B filtration solutions provider serving the semiconductor and high-tech manufacturing industry.
Industrial Branding: Aligned visual standards with technical industrial requirements, creating a professional digital identity that improved cross-platform brand consistency for specialized B2B sales channels.
Developed comprehensive brand strategies and visual identities for clients.
04
My Expertise
01
Business Balancer
Plays a pivotal role in balancing business strategy, user experience, and programming, while advocating for users in both online and offline fields.
02
UX Design
Translates and implements research findings and user insight, with solid experience from information architecture and wireframe.
03
UI and Prototyping
Extensive experience in building design systems, UI handoff, prototyping, and feedback collection for both web and mobile applications.
04
Research and Planning
Expert in standardizing experience exploration and design decisions, with leadership experience in various research projects.
05
Collaboration
Promotes the importance of user experience within the company, with strong skills in flexible communication and storytelling.
01
Business Balancer
Plays a pivotal role in balancing business strategy, user experience, and programming, while advocating for users in both online and offline fields.
02
UX Design
Translates and implements research findings and user insight, with solid experience from information architecture and wireframe.
03
UI and Prototyping
Extensive experience in building design systems, UI handoff, prototyping, and feedback collection for both web and mobile applications.
04
Research and Planning
Expert in standardizing experience exploration and design decisions, with leadership experience in various research projects.
05
Collaboration
Promotes the importance of user experience within the company, with strong skills in flexible communication and storytelling.